All for one, one for all highlights the idealistic disparities found within consumer culture. The glowing text “Love is free”, appropriated from a storefront display in New York, highlights how emotive language is often used to sell products to consumers. The contextually paradoxical statement becomes objectified through its entrapment within a glossy, acrylic box. The work highlights how we are seduced more by the ideals themselves, than the object.

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Courtesy Liverpool Street Gallery